1 million followers
Sell with your personal Instagram account Another popular way to grow your Instagram following is to grow your personal account – just become an influencer. Using both a business account and a personal account can increase brand awareness, followers, and sales. Pro Tip: You can also run this TikTok tutorial to improve your score.
This tactic works well for fashion brand ANINE BING. In addition to the brand profile on Instagram, the company founder also increases engagement and awareness through her personal Instagram page, which has over 1 million followers.
Anine Bing’s Instagram Profile
Anine invites her followers into her design studio, guides them through the design process and even collects feedback from her followers during the creative process. Anine also talks a bit about her personal life and milestones, giving fans a behind-the-scenes look at the life of their favorite designer.
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Feature Accounts Instagram
Feature Accounts are pages that curate the best content in a specific niche. They’re like the “best” photo diaries in the business. Some feature accounts have a large number of followers.If you have space on your account, it can send new Instagram followers to your profile.
There are feature accounts for every niche: travel, fashion, photography and more. For example, @discoverearth curates adventure travel content from around the world for over 6.1 million followers.
Use the right hashtags.
‘s goal on Instagram is to consistently engage your current audience while growing your true following.Posting new interesting and engaging photos will fulfill the first requirement, but the hashtag of your photos will be very important to start growing. The hashtag makes it easier for people searching for specific terms to find your photos.
So what hashtags to use? As with Twitter and other social networks, Instagram users choose certain hashtags over others. If you use popular Instagram hashtags in your photos, you have a much better chance of reaching new users and being discovered.