4 Digital Marketing Basics Everyone Needs to Know

Did you know the advertising industry is worth over $100 billion? Huge numbers like this scare many marketers. Sounds complicated and expensive, but it doesn’t have to be. But you have to be good at marketing to make it work. And if you’ve never done digital marketing before, buckle up. We go to marketing school.

In this article, we cover the basics of digital marketing. After reading this, you are ready to take the Marketing 101 exam. Read on to learn more! If you’ve ever done digital marketing, you’ve probably heard of SEO. Many people think that these two terms are synonymous!

Although they are not the same, SEO is one of the most important parts of digital marketing. And many companies are just beginning to understand what that is. SEO tells Google more about your website, so you rank higher when people search for information about you. Sounds complicated, but it’s actually quite simple.

You tell Google about yourself by writing content about your industry or using keyword headlines. Updating your meta descriptions or cover photos provides valuable information to Google.

This information tells Google what your site is about. That way they know when to show your website to users. If you write about interior design, Google ranks you more for interior design.

Backlinks and Consistent Messages But that’s not all SEO. It’s also about getting backlinks, regular updates, etc. backlinks, links on other pages that lead to your website, are one of the fastest ways to improve your SEO. This tells Google that you are a trusted source. It almost feels like an interview.

Regular updates let Google know your information is up to date. The last thing Google wants to do is send someone to a page with outdated information. The more you post on your blog, the more Google trusts you. However, SEO is complex and this brief description wasn’t enough to get you started. Learn more about being the first to rank.