a blueprint for writing articles that captivate your readers

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The following four steps will give you a plan for writing articles that will engage your readers no matter what.

1. Know what your readers really want
Sometimes you know what they want because you are an expert in the field and understand the issues. If you are unsure about the topic, you should do more research. Search forums related to your topic and see what people are talking about. What issues need to be addressed? Can you give an answer? (“If they have a headache, give them an aspirin.”)

2. Start taking it slowly
Take time to work on your opening. “Have you ever wondered why so many people have trouble losing weight?” Try to avoid three questions like: First of all, this is clear. Second, do not attack the person reading the article. Does he care about the difficulties “most people” have in losing weight? Just watch out for weight issues!

Give the reader a warm “Hey, that’s me!” gives. You will feel it immediately. The best is still there; try to create more momentum – “This might be the answer I’m looking for…”

Example: “Diet gurus make it clear: To lose weight, all you have to do is use more energy than you take in. Hah! If it were that easy, Big People stores would go bankrupt. Fortunately, Dieters, those who are tired of working out and group meetings, can solve this problem.” There is a simple way to solve it. A way that doesn’t cost you money and doesn’t want you. ”

3. Write as you speak… Then translate!
The opening example above also shows how important the tone you use in your article is. You need ‘meat’ in every article, of course you should read it – but make sure it’s not impossible!

It is best to write your essay in a casual, relaxed style that resembles normal conversation. It doesn’t matter if the first project is too small: change it and you can fix it. Of course it’s super windy, but you don’t want to annoy your readers with very bad writing. Readers may want information, advice, and tips, but I hope they’re interested too! Let your personality shine.

4. Finish
What is the main question in many articles? They are returning! Writers often don’t know how to have a good ending. They can just stand there or form a trio that ends like this: “So what are you waiting for? Start today!”

The beginning and the end of your article are the two parts that say the most. Start by creating a sense of anticipation… and leave them satisfied (or happy) when you’re done.

When you give your readers advice to help them cope with a problem (like obesity), you give your readers a reason to feel hopeful and good. Don’t promise to rush… but give hope. If you’re giving advice about a company or business, talk about the benefits of following your advice. You can also try using punch/humor or giving readers a specific action to get them started. Be patient and don’t rush.