Assessing mortgage prospects

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Assessing mortgage prospects

If you are a mortgage advisor or mortgage broker in the online mortgage market, many things are important to you, including lead costs.

When researching mortgage lenders, clear information about the quality of the lead you receive should be factored into your pricing.

For example, if you invest $100.00 in a leading company to acquire 50 leads, you can assume that the leads you receive are very old and will be passed on to other leading companies and countless loan officers from time to time .

On the other hand, if you invest the same $100.00 in a leading company to get three to six leads, you can expect the quality of those leads to be very good. These types of leads are called “live leads” or “new leads.”

When it comes to price and quality of leads, be sure to do your research. Make sure you speak to someone in customer service and get details about the type of leads they sell and where they get them from.

If you buy leads in real time and pay them a good price, there should be no reason for a lead to be more than a day old. In fact, if a lead is more than an hour old, it cannot be considered a real-time lead.

Remember that you work hard for your money. That’s why a large company you invest in should deliver quality leads when they say they sell them.

If you choose to purchase leads cheaply and in bulk, you can expect to receive low-quality leads. You can also expect to hear things like, “I did that a few weeks ago” or “I just paid off the loan last week.”

When researching the best companies, remember to do your homework and speak to someone in customer service. If you are not satisfied with the answers to your questions, the response will be to address possible future problems, such as: B. a refund, may also not be what you expected. So be careful.

Jay Conners has over fifteen years of experience in the banking and mortgage industry. It owns, a mortgage resource website, and, a mortgage company.