Benefits of using Facebook, Twitter and YouTube

Benefits of using Facebook, Twitter and YouTube

You run a business and can’t wait to start spreading your brand. But how do you decide which social media platforms to use? There are good reasons to use Facebook, Twitter and YouTube, among others. Let’s look at the pros and cons of each one so you can decide which will best serve your business.

Do you use social networks?

Is your website present on social networks? Then you are in good company. In fact, 76% of small businesses use social media to promote their business online. you miss? If you aren’t already active on one or more of these sites, maybe it’s time to start. And for those who are active but are looking for ways to increase their engagement…read on. Here are some tips for using Facebook, Twitter, and YouTube effectively as part of your marketing strategy: Twitter: Create engaging tweets with eye-catching images. Tweets with images get 18% more clicks than tweets without attached images. Try to share relevant content (news articles) or customer quotes that complement your products/services. Another great idea is to post a question and target your followers with answers (up to 140 characters). It’s also important to maintain a regular posting frequency – most experts recommend at least once a day – and keep in touch with others by reading/replying to the comments/tweets/videos posted by others on your site to improve your SEO ranking to improve!

How old are your followers?

The average age of a social media user is 40 years. Statistically, your subscribers are older than you. Make sure you don’t scare off older potential customers if your business is targeting a younger audience. By using multiple platforms to connect with people of different ages, you can expand your customer base. Make sure you don’t scare off older potential customers if your business is targeting a younger audience. By using multiple platforms to connect with people of different ages, you can expand your customer base. Do you like what I have to say? : If someone is following you on social media because they like what you have to say (and what others have said about it), make sure your posts on those pages are relevant and helpful to them. This will help them trust and like your posts on these sites and all other channels where they follow or interact with your brand.

Is there a difference between the sexes?

Research is conflicting as to whether men or women use social media more often. A 2014 Pew poll found that 73% of online adults are women. With platforms like Facebook, which is not only by far the largest social network but also focuses on older users, there can be a gender gap: around 60% of Facebook users are over 35 years old. But young people are increasingly turning to other networks such as Instagram and Snapchat. Just because all three networks focus on one genre or another doesn’t mean they aren’t effective for marketers — they just need to think carefully about their audience. For example, if you’re trying to reach women, you can focus your efforts on Instagram instead of LinkedIn. And if you’re trying to reach young people, Snapchat might make sense as part of your strategy, while LinkedIn might not be worth your time at all.

Are your posts gaining popularity?

One of the problems many small business owners face is the lack of engagement on their social media feeds. With hundreds (sometimes thousands) of subscribers, an impressive subscriber count can feel like a huge achievement. However, if people aren’t engaging with your content, liking, sharing, commenting, or interacting with your posts, you won’t get very far. Think about it: How often do you share someone’s post? Only if you think it has value to you or your network.