Benefits of Using Facebook, Twitter and YouTube
So your business is up and running and you can’t wait to start building brand awareness. But how do you decide which social media platform to use? There are many good reasons to use Facebook, Twitter, and YouTube (among other things). Let’s take a look at the pros and cons of each so you can decide which will best support your business.
Do you use social media?
Do you have a social media presence on your website? If so, you are in good company. In fact, 76% of small businesses use social media to market their business online. Missing something? If you’re not already active on one or more of these sites, it might be time to start.And for those who are active but looking to increase engagement… read on. Here are some tips to effectively use Facebook, Twitter, and YouTube as part of your marketing strategy: Twitter: Create
interesting tweets with compelling images.Tweets with images get 18% more clicks than tweets without images. Try to share relevant content (articles) or customer quotes that compliment your product/service. Another good idea is to post questions and engage followers through answers (up to 140 characters). It’s also important to maintain a regular posting frequency – at least once a day is recommended by most experts – as well as stay engaged with
other people by reading/replying comments on the page/ your tweets/videos posted by others to increase SEO ranking!
How old are your followers?
The average age of social media users is 40. Statistically speaking, your subscribers are older than you. Make sure that if your business targets a younger audience, you’re not alienating older potential customers. By using multiple platforms to interact with people of different age groups, you can expand your customer base. Make sure that if your business targets a younger audience, you’re not alienating older potential customers.