Bite Into Better Business
Let’s be honest. Nobody likes going to the dentist. In fact, 1 in 5 people in the world are afraid to go to the dentist they are afraid of!
Because of this stigma, dentists need to promote their practice well more than any other field. If not, potential patients might be looking for a place that seems more contemporary. Or they forego going to the dentist altogether.
Dental marketing isn’t just about mailing a check card and advertising in the local newspaper. But what are the latest dental marketing ideas for 2019? We did all the research, so neither can you.
Get ready, it’s time to bring your dental practice into the 21st century.Before you start creating a marketing strategy, you need to define your brand. A trademark is like a registered trademark. It will work throughout your marketing efforts, now and in the future.
It all starts with a unique logo and different designs for your dental practice. This design should appear on your website, merchandise, prints, clinic decor and more. When someone sees your brand, they should be able to recognize your practice without having to take a duplicate photo.
While many of these dental marketing ideas are available online, printed materials still have their place. After all, there’s no substitute for the convenience of sticking a business card in the fridge.
Send postcards to prospects in your area. Or remind existing patients of their appointments. You can also send notifications about new procedures or available services.
You can also use business cards, flyers and other printed materials to promote your brand. It’s always good to have a few articles in print for older customers who may not be internet savvy.
PO Box Another idea for dental marketing is to send emails. Email is a great (and inexpensive) way to keep in touch with current and potential patients. Send monthly electronic newsletter. But don’t try your best. Add dental tips, new technology, research, discounts and funny dental jokes.
Emails sent this way serve as a gentle reminder without being overly intrusive.