confidential information to inform and educate potential customers

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confidential information to inform and educate potential customers

This type of detailed internal information is of interest to potential customers and can easily be incorporated into a free brochure, flyer, report, or videotape. It also increases the perceived value of the product itself by creating a unique “story” behind it. Don’t just tell them about the hard-to-sell parts. Give them the facts: honest, solid, and confidential information about what makes purchasing your product a better choice.

Here are some examples of how insider information can be used to inform and educate potential customers and ultimately increase sales:

A home improvement store may offer all buyers of furniture repair and restoration supplies a free brochure entitled “How to Renovate Old Furniture Like a Restoration Pro.” This exclusively offered value-added product is intended to help increase sales of finishing materials. This is confidential information and may only be shared by those who have already done so.

A travel agent can provide personalized reviews of popular travel destinations in article form. “10 must-see places in Las Vegas”… “7 best clubs in Nassau that only locals know”… or “11 Spectacular Places in Costa Rica You Should See at Least Once in Your Lifetime” could be great topics for vacationers in a niche market. If you fit the market profile and are planning a trip, wouldn’t you at least be curious about this promising insider information?

If you plan to share your information freely, prepare it like a product you might sell. Don’t skimp on quality, both in terms of content and appearance. If an information product “seems” valuable, it is. If you offer a free report or brochure with purchase, you’ll likely encourage a sale.