Considerations When CBD Marketing
Because there are so many different laws regarding CBD products at the state and federal level, you need to be very careful when marketing CBD. It’s a good idea to state on the product packaging that the FDA hasn’t approved it yet. This covers you in case someone tries to tell you that you made a false statement.
Another great CBD marketing idea is that products should not be labeled with medicinal terms. This is both to comply with FDA regulations and to protect against any labeling regulations that may apply in your state.
The FDA argues that it is the responsibility of companies that sell CBD oil to comply with published regulations. While you may get a call from the FDA alerting you that you are approaching a line, that call will likely never get through.
Instead, you receive a letter in the mail telling you about your reckless labeling practices, and you must face the facts and resolve any violation issues.
If you are an online retailer of CBD oil products, you need to take some special precautions when selling your products online. You should be aware that marijuana remains illegal under federal law.
Even in states that have legalized cannabis products, it is illegal to ship them across the state or to leave the state with the product.
The exception to this rule is hemp CBD oil products. Federal law allows hemp to be used for industrial purposes as long as it contains less than 0.3% THC.
For this reason, it is important that you inform buyers that your product is hemp and not marijuana.In any case, as an e-merchant, you must be careful not to claim the effectiveness of your products.
If you are looking for a new place to sell your CBD, don’t waste your time on digital marketing platforms like Google, Bing or Facebook. All of these companies have policies protecting against the promotion of marijuana and its paraphernalia.
This is a challenge for many manufacturers who don’t know how to get their product known. But don’t worry, there are good options.
Regardless of the law, you can put whatever you want in your newsletter. Many companies like to maintain two separate newsletters, one for medical updates and one for investor updates.