Contemporary market and consumer
From the time of our ancestors, when even fire was a precious commodity, we have learned the mysteries of commerce. We understood that none of us can be completely self-sufficient and therefore one must give in order to receive. This is how we learned to trade our goods for others’, a system we call bartering.
invention of modern banks:
However, it soon turned out that the trading system did not really work due to the lack of a uniform structure. Furthermore, we could not understand the different goods, and above all the “double coincidence of needs” caused serious problems. Furthermore, it was also noted that there is no divisibility in this barter system. This made things even more complicated and trading became impossible. Nevertheless, the need for trade remained.
So we immediately started looking for ways to structure our methods. We tried to find a universally tradable form of goods. Some thought it was rice, some thought it was stones, some thought it was shells, but in the end it was all for naught. In addition, it was established that anything that should be used as a commodity must be in short supply. This scarcity was necessary in order to use a commodity as a common medium of exchange. So we quickly realized that gems were rare enough to act as a common commodity.
started working fine until people realized that these gems are heavy and not very easy to split. Therefore, some goldsmiths began offering human gold storage services. They would issue a receipt detailing the value of gold held by a particular person. These bills could be given to another person in exchange for certain services or products, and that person could then exchange that bill with the goldsmith to receive the gold. These were the world’s first banknotes and they quickly evolved into better currencies.
But today, with tremendous innovation and technology impacting everything, markets are not just about trade. These are competition, discounts and promotional codes, marketing and market share. This is the era of modern technology and e-commerce where commerce is done online so you never have to leave your home to buy anything. But the modern world has many differences and issues that need to be addressed.
The biggest threat of this is protection from online scams and threats. What are these threats? These include identity theft, hacking, phishing, information scrutiny, etc. While we’ve made it easier to shop from the comfort of our home screen, we’ve also made it harder to protect ourselves from scammers and thieves. Some of the more advanced technologies can read your credit card chip and extract your information, which is then used to make illegal transactions. That makes things very complicated.
However, there have been several advances in internet security around the world in recent years, meaning that more and more internet companies and a growing customer base need to be served around the world. However, there are still enough threats out there that warrant caution on your part. For this reason, you should always be on the lookout for dangerous websites and not give out personal information on websites that you don’t trust. Also, be careful not to enter passwords on unknown computers.