Copywriting and AI: the perfect combination
The age of artificial intelligence has dawned. And we writers have no choice but to welcome him with open arms. With the seemingly meteoric rise of AI platforms like ChatGPT, Rytr, Jasper, and Paragraph AI, some authors fear their work will soon be taken over by The Terminator.
But is there anything to fear? Or do we all play well?
Let us first define what we mean by “editorial” and “IA”.
Copywriting is the art of creating compelling marketing copy, such as headlines, product descriptions, and social media posts.
On the other hand,
AI stands for “artificial intelligence” and covers a wide range of technologies that allow machines to mimic human thoughts and behaviours.
Let’s talk about the benefits of artificial intelligence in writing. One of the greatest advantages of artificial intelligence is its ability to quickly and accurately analyse and process large amounts of data. This means that AI can help authors spot patterns and trends in customer behaviour that can be used to create more targeted and effective copy.
Instead of spending so much time researching your target audience and meeting their needs with the right product, AI can do it for them. For example, an AI-powered tool can help a copywriter identify keywords and trends, but the copywriter can then use their creativity and understanding of their audience to craft a message that resonates.
Thanks to artificial intelligence, the author saves time. It can help automate some of the more tedious and time-consuming aspects of copywriting, like keyword research and SEO optimization. This allows writers to focus on more creative tasks, such as writing eye-catching headlines and copy.
AI does not replace human editors
A copywriter’s ultimate job is to get readers to take action, whether it’s buying a product, subscribing to a service, or sharing a link. However, none of this would have happened if the emotions of the audience were not encouraged. People always act on their feelings.
This is where the AI fails. The AI lacks the ability to understand the nuances of human emotions and psychology, and is unable to write in a way that ties human emotions together. On the other hand, human authors can create texts that evoke emotion and tell stories that resonate with the reader. They can craft a message that responds to the reader’s needs, desires, and values in a way that artificial intelligence is incapable of.
AI platforms like ChatGPT can only spit out messages based on specific user requests. Yes, it may be grammatically perfect, but it will lack the emotional accents that only a human can provide.
For example. When you write about Father’s Day gifts, only a human can understand what it’s like to be a father or being raised by him. From there, the author can create a text that has a more emotional impact and touches the heart of the reader. This makes it appear more authentic than general AI-generated texts.
The power of optimization
AI can also be used to optimize writing tasks. For example, A/B testing is a popular way to test different versions of headlines, ad copy, and other types of marketing messages. However, running large-scale A/B tests manually can be time-consuming and expensive. However, AI can be programmed to automatically generate and test multiple versions of messages, allowing for more efficient optimization.
AI can also help with SEO.AI-powered tools can analyse large amounts of data on keywords, search trends and user behaviour and use this information to optimize website content and meta tags for search engines. This can help authors create more effective SEO campaigns and increase the visibility of their content.