Earn the Trust of Your Readers
Many people assume that developing a niche means narrowing your readership. But that doesn’t have to be the case if you choose your niche wisely.
Find a health and wellness space you know and love. Once you’ve published a few articles on your niche topic, you can expand beyond your niche or work towards dominating your topic.
Many bloggers create great content but fail to attract readers. Often it’s because they haven’t established trust between themselves and their readers.
Ask yourself: why would anyone trust everything I say about the best weight loss diet?
If your readers think you’re always promoting a product or writing dishonestly, they might stop visiting your blog.
You can avoid this by only promoting products that you have tried yourself.And even do it once in a while. That way, if you decide to promote a product on your blog, your readers will be more likely to trust you and buy the product.
Another important rule for creating great content is to write honestly and with passion. People can easily tell if you’re not telling the truth. Honest writing means readers can relate to what you say on your blogs.
Many bloggers gain the trust of their readers by opening communication channels such as Facebook or Twitter between them and their readers.
5. Consistent Messages
Once you have a loyal audience, you need to make sure you always deliver a consistent message.
For example, you may have guests drawn to a low-carb message. If you change your post to a low-fat post next week, you risk losing readers.
That doesn’t mean you can’t change your mind. But if you change your mind about something you’ve already blogged about, be sure to explain to your readers why you changed your mind.
6. Stay in the loop
Even if you think you know everything about a topic, do your research, fact-check, and make sure you’re in the loop.
The most successful men’s health and fitness bloggers often attend seminars and conferences, read books and magazines, and listen to radio shows and podcasts to make sure they’re up to date.
If you’re still blogging about a topic that people were talking about a few years ago, you’re not going to get very far in the blogging world.