Four ways to capture existing and new customer information

Posted on

Four ways to capture existing and new customer information

If you already have a store, you have a great opportunity to connect with your current and potential customers and get their marketing information. Your chances increase significantly when you grow your portfolio online. Collecting customer data allows you to consistently reach your customers and prospects through both online and offline marketing.

Depending on your business, you can send regular newsletters, personalized monthly emails, event calendars, postcards or catalogs to your current and potential customers. The more information you collect about each customer, the greater the impact of your marketing efforts, the better you understand your customers, and the better you can serve them.

Before you start building a database of current and potential customers, make sure you understand the basic principles behind protecting and verifying their privacy. Investors must build customer trust and protect the information they collect. Regardless of how you collect their information, make sure your new contact knows exactly how you will use their information. The best way to do this is to create a ‘privacy policy’.

‘s privacy policy tells your store what to do with their personal information. Depending on your budget, you can use a free policy wizard like the one from p3pwiz to create a basic policy for you. com or you can hire writers or lawyers to develop complex policies for you, but this is usually only necessary for very large companies that sell products online, provide password protection, or offer other advanced features on their
website.

Here are some questions you should answer when creating your privacy policy:

Do you share or sell customer information to outside parties? If you sell
Data, who will you sell it to and what will they use it for: contests, marketing, sales enablement, or marketing?
If you use customer information to send promotions, how long can they wait? What should your customers do if they want to unsubscribe from receiving
messages in the future?