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Gaining the rights to own brands
There are three basic rights you need to know about marketing resale rights. These are reseller rights, master reseller rights and private label rights.
If you purchase a product with the right to resell, you only have a license to sell that product to third parties. When you purchase a product with a primary resale right, you have the license to sell the product to third parties and you also have the ability to sell the resell right for the same product. This means that people to whom you sell resale rights for a product for which you have master resale rights also receive a license to sell that product to other people.
Although it may seem confusing, in this article we will focus on trademark rights, which of the three rights listed above are arguably the most powerful and profitable.
The rights to the
private label are included in the license that accompanies the information product that you may purchase. These rights allow you to change, modify, improve and change the content of the said product to adapt it to your needs and desires. What does that mean exactly?
With private label rights, you can split chapters of an e-book, for example, and sell them as a series of articles. The opposite is also true.If you have acquired a series of articles with private label rights, you can compile them into an interesting and seemingly innovative e-book or special report.
In addition, you can add any information to the mentioned information product without obtaining the consent of the original author. Do you think there is a detail missing in any section? You can freely add your own additions!
The best thing about private label information products, however, is that in most cases you can put your name as the author of the work without having to pay royalties or ghostwriting fees to the original author.
private label rights have many advantages. Some are quite obvious. Others only reveal themselves after a deeper analysis. Let’s take a look at some of them
The
private label rights allow you to develop a variety of new products from the original source. The ability to tailor the content to your needs gives you the freedom to repackage it into innovative offerings for different markets.
With
Private Label Rights you can improve a work you may have thought was lacking. Are you tired of buying and selling products that don’t meet your quality standards and are disappointing? If you have trademark rights, you don’t have to worry about this. You have the freedom to edit and improve what you write as you see fit.
private label rights are perfect for promoting your brand and that of your company. You need to get the word out about your online venture. Purchasing a number of information products with private label rights and naming them as your own would impress upon the online world that you are an expert in your chosen field, and they would trust you more easily when the need arises to procure your services or avail of your products.
The purchaser is not the only person who stands to earn from private label rights, however. An information product creator can also consider this route if he wishes to make some fast money. The information product creator can offer the private label rights to his works at a substantially higher price, considering all the perks that are attached to it.
There has long been a debate about whether a designer should sell private label rights to their products. Although there are many schools of thought on this issue, the following scenario appears to be most beneficial for the manufacturer of an information product: it should not sell the trademark rights to its products until they reach the end of their commercial cycle.