Four brilliant ways that no-code platforms for improving user onboarding
The most innovative and effective platforms are doing the following:
“Is that typical?”
For the first time, I’m looking at a Datastudio dashboard. In most cases, I am on the side of customer acquisition. Today, I’m working behind the scenes with a small startup’s product team to figure out why installs and monthly active users are so far apart.
From the beginning of the user journey, the elegant branches of the path analysis are branching out into an intricate web, and I immediately notice a problem.
because exactly what I see is a cliff. After the signup screen, approximately eighty percent of users stop using the service. Eighty. Freaking. Percent.
We would later discover that the issue was relatively simple: a signup process that is too complicated and has too many complicated password requirements.
We saw an immediate improvement when we simplified and eliminated passwords.
This was my first encounter with the magnitude of onboarding’s potential impact on a SaaS product’s business metrics. We paid for those users, but we were losing them before they finished signing up.
The business case for improved onboarding Any product analytics professional will tell you: Onboarding can have a significant impact on user acquisition efforts. You can create a stunning user interface, but only a small percentage of your users will be able to activate the product and make the desired use of it if the majority of them are unable to complete the account setup process.
Onboarding is your best chance to convert those installs into monthly active users and should not be an afterthought.
What exactly is user onboarding?
Okay, before we get into some examples, let’s get on the same page.
What your user must do in order to become an activated user is called product onboarding. Depending on your monetization strategy, this may entail becoming a paid user at times or not. On the other hand, onboarding generally looks like this:
-Download, -Registration, -Setup of the product (core features), and this is what we know: The more quickly a user sets up the product after registering, the more likely they are to stay.
KPIs for user onboarding There is a lot of jargon about product performance; therefore, let’s go over the KPIs at stake here:
Retention of net revenue (NRR): The amount of recurring revenue generated by your existing customer base is arguably the most important SaaS business metric. Rolling retention: After 30 days, how many customers remain engaged with your product?
User departure: How many of your customers complete the onboarding process?
MAUs: What number of clients are effectively utilizing your item consistently?
While there are numerous metrics that we can discuss, these are a good place to start if you want to enhance your onboarding experience.
Four brilliant examples of onboarding innovations While optimizing onboarding can be a costly endeavor, there are innovative brands that have performed much of the heavy lifting for us. Companies are improving their product onboarding in a number of brilliant ways to speed up user activation.
1. Making it easier for users to connect their domains Nobody who uses a website builder—or any product, for that matter—has a strong desire to set up their own DNS records.
If you ask any professional in customer success, they will tell you for themselves: DNS configuration results in a significant number of support tickets as well as an incalculable amount of user dissatisfaction and annoyance.
There are so many WYISWYG website builders available that it’s surprising no one has thought of simplifying this major obstacle to website publishing. In point of fact, there is a very good reason for that: DNS setup is an extreme issue to settle for in-house.
2. Guided onboarding It has been demonstrated time and time again to reduce the likelihood of your users leaving the flow and never returning. Companies that use guided onboarding solutions see significantly less drop-off and faster user activation.
However, in-house development of onboarding guidance is costly and time-consuming, so solutions like Lou are emerging to meet the demand.
Acadle is a learning management system (LMS) that lets people make their own internal training programs. Acadle utilizes Lou to assist in the rapid onboarding of their customers, enabling them to accelerate their product adoption as soon as they register.
According to Rachel Pardue, co-founder of Lou, “Guided user onboarding is extremely effective at getting new users through the initial onboarding process by offering guidance in-app at the exact moment it is relevant to users.”
“In-app onboarding experiences such as product tours and tooltips break down what can be an overwhelming onboarding experience into easy-to-understand steps that help users unlock the value of a product in their first login,” the article states.
3. Passwords and security questions should be eliminated. Numerous security studies have demonstrated time and time again that, despite the possibility of a security breach, most people continue to use the same passwords. In point of fact, a survey that IDG conducted in 2020 revealed that mishandling user credentials was directly associated with 53% of security breaches.
In short, people are only human, and remembering dozens of unique, random passwords is almost impossible. Fortunately, tools are now available to improve the user experience while also making it safer.
With Stytch, Feathery implemented passwordless registration and took control of their signup conversion. They were able to boost conversion rates and ultimately make their clients happier by substituting OAuth and email magic links for cumbersome password requirements.
4. Working with agencies Sometimes, all the usability testing and automation in the world won’t be able to connect a technical solution to a group of people who don’t know how to use it. When that occurs, the product is obligated to perform two actions: Recognize the void and develop a resource to fill it.
That resource in the past consisted of helpful support teams and well-written knowledge bases, both of which are still relevant.
But when your customer doesn’t have time to learn more technical skills, you can connect them with experts who can help them use your product to its full potential.