Highlighting What Makes You Unique

Another valuable marketing asset is letting your audience know how impacted they are by this issue. For example, everyone knows that lack of sleep reduces daytime energy, but did you know that lack of sleep also increases your risk of heart attack? It’s about educating your audience about the reality of the problem you’re helping to solve.

Highlighting What Makes You Unique If you haven’t yet come across a totally original product, you have several competitors. Even if your idea is completely unique, it won’t be long before duplicate ideas start to appear. Because of this, it’s important to learn how to highlight what sets you apart from similar products and services.

Even small differences can give you a competitive edge. For example, your product could be more environmentally friendly, safer for children, or maybe a portion of your earnings will be donated to a cause your avatar is passionate about. Highlight these differences and incorporate them into your content.

Knowing the nature of the content Not all B2B content comes in the same way. It’s also important to know what type of content your audience will respond to the most. Often these media choices depend on the industry — for example, fast-growing industries may respond better to a quick infographic than an in-depth blog.

You may find that your audience responds to a mix of content, e.g. For example, a short blog linked to a video that provides more information on a topic. See where the engagement is and monitor it.

And Where To Post It There are now countless social media and media platforms to meet your audience on, and trying to post on all of them will quickly drain your marketing budget.

Instead, focus on 2-3 platforms that are known to appeal to your type of audience. Don’t limit yourself to social media. Blogging with your brand through other websites and media sources is also a great way to get your content in front of the right audience.