How do you optimize images for a website?

When posting photos on websites, two things are important: the quality of the photos and the needs of the website. The balance between them determines the image optimization of the website. This type of image would load very quickly on web pages so you wouldn’t have to wait at all.

Research shows many people abandon entire websites just because an image took a second too long to load. This is also because the image dimensions don’t match the website, resulting in oddly cropped or stretched images. Also, poor quality images can harm your business and website as you risk losing sales and views.

The right size of each website, loading times and image quality are crucial to keep the user on your website. Good pictures immediately grab the viewer’s attention; Poor quality images cause users to leave your website. Optimize website images for your website to increase sales, views and reduce bounce rates.

Fortunately, editing services know how to enhance your photos and upload them to your website as soon as possible to make a good impression on the viewer. Let’s see how they do it.

Things we will discuss

This article covers the basics of optimizing images for the web. According to the website, the photos are presented differently and have different processing criteria. We would go through the following:

image size
image quality

With all of that in mind, let’s get started!


One of the key aspects of optimizing a website’s image is the format of the image. The most common image formats used on the web are JPEG, PNG, and GIF. However, some formats are better than others under certain circumstances.

• JPEG files make up the majority of photos on the Internet. It’s like an image standard on the web. This is due to the excellent compression capabilities (resulting in compressed file sizes) while maintaining good image quality.

• PNG files are of higher quality than JPEG files, but cannot be compressed as much as JPEG files. Hence the file size is larger. The PNG-24 file format is much larger than the PNG-8 format. Colours cannot be preserved as well as JPEG files when heavily compressed.

• GIF images are often used to display animations. Unfortunately, GIF files don’t display colours, nor do PNG or JPEG files, so they’re only useful for creating simple images with a limited set of colours.

image formats are the key to success. For example, using JPEG files for logos is an absolute no-no because of the white background they would leave. PNG files, on the other hand, are transparent, so logos are better suited to this format. GIFs also have their place in the animation display.

Likewise, JPEG files are used for fast loading of image content, which can be very useful for customers, especially on e-commerce platforms. However, a second too late and you risk losing the sale.

Retouching specialists know what image formats you need to optimize images on web pages, depending on how and where you want to use them.

Image size

Now that we know about file types and their differences, it is no surprise that reducing their size, i. H. compression, leads to faster loading. But how far should we go?

A photo that is too small will make all the colours look strange. You don’t want to do this for your website as it will produce poor quality. Some formats are better compressed than others, such as JPEG. For example, even if you downsize a JPEG image to 25 KB, it still retains some quality compared to PNG and GIF files.

Using images with distorted colours will definitely prevent users from visiting your site a second time. If you sell products online, what will people think of your business if you upload unretouched images? They may also have the wrong idea about your products.

Image quality

Put simply, resolution is essentially the sharpness and detail of an image as a whole. The pixel aspect ratio determines the dimensions of an image, since its length and width make up its composition. The ratio of length to width is the aspect ratio.