How to Promote Your Podcast and Grow Your Audience

About 68 million Americans listen to podcasts every month. This form of data exchange is particularly popular among college-educated millennials.

When you start a new podcast, it can be a bit difficult to create and sell. But with our 10 tips, you can draw attention to your new podcast and gain new followers.

Do you want to know how?

Here we share the top tips for promoting your podcast. How to Promote a Podcast in 10 Easy Steps You may have already streamed a few episodes. Maybe you just dismiss the idea. In any event, following these guidelines will notify you of an upcoming or available podcast.

If you haven’t already created a website for your podcast, do so. websites are an easy way for listeners to access the recording itself, see upcoming news and topics, and get more information.

Also, as you create episodes, you’ll find additional information you want to share with your audience. Perhaps you interviewed the author and would like to share a link to his book. Either way, your website will come in handy for these frequent events.

Try to choose a domain that includes your podcast name for brand recognition and use a responsive website design. Author Mike Taylor recommends using WordPress as it automatically creates the correct RSS feed for your audio. Besides, it is easy to use.

Many entrepreneurs and podcasters assume that mailing lists are an old form of communication. On the contrary, these lists remain a valuable marketing asset.

mailing lists have several advantages, the most important of which is that they provide a convenient way to stay in touch with your listeners and reach new audiences. But their convenience also lies in the fact that they are not social networks.

social networking sites are owned by third party companies that change their algorithms regularly. This means that every podcast creator trying to find their new show often has to change everything on their social media profiles and comments.