Impact on Google Rankings

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Impact on Google Rankings

Also, your website load time can make it easier for users to access your website. Google measures a website’s speed when ranking a website. A poorly performing website provides poor user experience, which reduces impact on search engines. Since December 2017, Google began ranking pages by mobile and even desktop search features. This is done to protect the user from misbehaving web pages that are unresponsive on all devices.


Customer satisfaction is directly related to the usability of the website, such as website speed, loading speed, and responsiveness to customer needs. The better your website performs, the happier your users will be. A good customer experience is crucial to building customer trust and a positive image.

Impact on Google Rankings

Site speed is an important factor that Google considers as it ensures that users have the best experience. Since 2010, Google has identified site speed as an important factor in website ranking. A faster web page is able to respond quickly to user inquiries. According to Google, the web page needs to load within 3 seconds as a user becomes bored if a page is slow to load. The more user-friendly the experience, the better the Google rank.

Important Website Metrics

A few important website metrics include loading time and page size, as well as time to the first byte. Let’s take a look at these metrics, one by one.

Load Time
Load time is the time it takes to load a web page or an entire website. Loading speed increases when a web page takes a long time to load. Web pages load multiple HTTP requests and text is loaded accordingly.

Page Size:
A website page has many content and resources. When the page loads, it loads all the content and information to make sure it works properly. The size of the page should be smaller than what mobile users see because some people use mobile data to load the page.

First Byte:
The time it takes to receive the first message from the server when you ask the web browser to display the message. This is an important metric for the website and the page duration should not be too long as it affects the SEO of the website. The loading speed of the web page is important as it is included in the performance of the website. In order for your website to rank high on Google, you need to focus on its performance.