Is Your B2B Website Falling Flat
There are more than 1.5 billion websites on the internet today. So for you as a B2B business owner, guess what this means? One word: competition.
You should do everything you can to stand out. And one great way to do this is through an effective website.
But if you’re not a designer, it can be hard to know how to optimize your site. That’s why we put together this guide for you with 7 tips for B2B website design.
One common goal of B2B websites is lead generation. This is because the sales cycle is often much longer than B2C businesses. Often, initial contact is made through the website and then the lead is handed off to the sales team to start a relationship.
Throughout your site, be sure to include lead capturing forms. Offer content in exchange for phone numbers or email addresses.
You could also consider having a button to request a demo if you offer a software. Also, think about simply having a form that people can fill out to request a call.
Use these forms throughout your site to grow your lead database, which will, in turn, improve your company’s bottom line.
Did you know that 59% of B2B purchase decision makers report using their phone to research products and services during their shopping process?
So if you’re mobile site doesn’t work that well, that’s a big problem. It’s 2018 and people use their phones more than ever to shop, even in B2B settings.
But if you’re not a developer, it can be intimidating to create a mobile site that works on every single screen size. That’s where a responsive design can come in handy.
A responsive site will automatically resize to fit any size screen. So as you’re building your site, make sure you use a responsive software. You’ll be so glad you did.
If you’d like help with your B2B website design, get in touch with the professionals at LFORM.
Nothing is worse than having a potential customer visit your website only to get lost inside of it. In other words, if your website is hard to navigate, you’re in trouble.
Keep in mind that every web visitor has a goal in mind. They are on your site to get more information, make a purchase, or to solve an issue.
All you have to do is make their process as simple as possible. To do this, maintain a consistent navigation bar at the top of your site. Keep your menu in the same order on every single page.
