Issues Facing Legal Marketing Teams
Have you spent time in or near the legal profession? If so, you’ve probably heard a lot of lawyer jokes. Unfortunately, most lawyer jokes don’t portray them in a good light. The basic premise is that lawyers are a nuisance at best and scammers at worst.
So when it comes to developing a marketing campaign for a law firm, marketers have the work to do. Potential clients already have preconceived ideas about lawyers. The job of a good marketer will be to refute these assumptions and demonstrate the value of reliable legal advice.
Let’s take a closer look at some of the challenges that marketers face for legal teams. After identifying the challenges, we can develop a strategy to overcome them.
The legal marketing industry is relatively new Marketing and advertising for most consumer products has been around for a long time.This does not apply to the legal profession.
State bar associations once considered it unethical for attorneys to advertise their services. This standard applied until Bates v. State Bar of Arizona at the Supreme Court. In this case, the Supreme Court upheld the right of lawyers to offer their services truthfully.
Since this decision, lawyers have the same advertising freedom as any other law firm. While this has created new opportunities for lawyers, it also means there are fewer legitimate marketing strategies to rely on.
This basic challenge creates additional difficulties for legitimate resellers. Clients lack legal knowledge in the industry Every marketer struggles to educate clients to some degree. However, this is a particular challenge for legal marketers.
When a person needs a lawyer, they usually find themselves in a difficult situation. They may be divorced or file a personal injury lawsuit. To reach customers in these situations, marketers must convey the value of an advocate. In addition, they must reassure clients and help them gain the legal department’s trust.
content marketing is a great way for attorneys to address this challenge head-on. Strategies like blogging and engaging in social media can be effective. These approaches make the knowledge of the legal sector accessible to clients.
