Let’s design a marketing website

Posted on

Let’s design a marketing website

Would you buy meat from a supermarket where bad meat is offered along with good or dirty meat? Would you buy a car from a resale market that had all the cars available? I wouldn’t do that, and neither should you. Your website is your grocery store; your car. You must have an atmosphere that pleases customers. It tells the buyer that you are not a private individual, but a professional, experienced person. Your website is the best representation of your product and therefore having a well-designed website can make or break your product.

The first thing you need to consider when designing your website is ‘surfability’. Take a few minutes to browse the web page. What makes them happy? Do you have any that you immediately shut down? From where? Write and do your research. Remember that when someone visits your website they have a goal in mind. They are looking for information or want to buy a product. Give someone what they want without looking for it.
Make sure all the information on your website is relevant to your product. Make the customer think they need your product to solve their problem.