Local Lead Generation Tips
Are you in a city with many real consumers, but almost none of them have bought from you?
It sounds like you need to develop local lead generation. Local online and in-person marketing strategies can make a world of difference in generating local sales and leads.
Fortunately, it doesn’t take a genius to implement marketing strategies for local businesses. It’s relatively easy to learn and will have a huge impact on your business.
Ready to start? Read on for the top 9 local lead generation tips you need to know.
Google My Business is an extremely useful tool that is well worth using. Build your business website and make sure all the information is up to date.
Enter the current address, phone number, hours of operation, photos of the store area and a link to your website.
When customers search for “nearby,” they almost always search for a local business. With a complete and up-to-date Google My Business page, you can appear nearby in search results.
In addition to building a business page on Google, you need to start encouraging customers to leave positive reviews.
When potential customers find your business in search results, seeing lots of positive reviews and testimonials from previous customers will make them feel more confident about you. Positive reviews make your business appear believable, trustworthy, and friendly.
To encourage customers to leave a 5-star review, you can offer a 10% discount to every customer who leaves a review. This encourages them to leave a review and become a loyal customer.
Your site must have a blog section if you are allowed to use city-specific keywords in your content.
Use Google Keyword Planner to see what people are searching for in your niche and in your city. Then incorporate these keywords into your blog posts, page titles, URLs, and meta descriptions.
It is advisable to use expressions used by people who live in your city. For example, instead of calling Toronto by name, you sometimes call it GTA or 6ix in your content because that’s what Toronto residents call their city.
Also add a promotional video to your content. Video marketing is rapidly gaining popularity among consumers due to its entertainment value and low viewer effort.