Marketing an Education
The average student is between 18 and 24 years old. This means they are at the heart of digital marketing. However, these young adults are intelligent. You can’t just paste any content and expect it to bite.
Your strategic marketing plans should be just that: strategic. Luckily, we know a thing or two about content marketing. Read on for 3 tips for successful educational marketing.
Video streaming is one of the most effective ways to capture an audience’s attention. Millennials watch 2.5 times more videos online than on TV.Snapchat is one of the most used platforms, with most young adults lagging behind. With it you can take photos or short videos and post them as a “Story”.
Snapchat offers many ways to achieve blended learning goals. Use the app to show off campus hidden locations, the student’s favorite pizza joint, or fun content you can relate to.
Facebook Live is another growing venture that marketers should keep an eye on. Use campus guides or student ambassadors to highlight all the important features of your university. Just make sure these are the things the student will be interested in!
people, especially millennials, are attracted to what makes them feel. They are more likely to be funded by a university that offers them enriching experiences.
Experiential marketing is commonly used by marketers who sell experiences. This can create a one-to-one relationship between the student and the school.
A great way to use experiential marketing is by organizing fairs for prospective students. Instead of being just another regular Jane with a typical booth, find ways to sell your college experience.
You can rent a photo booth for students and their friends to take fun photos of themselves. Do you have any notable graduates that students would like to meet?Get them a meet and greet too! Students can take photos and hear about their experiences.
