Marketing for Photographers
Marketing for photographers can be as elusive as a million dollar photograph. As a photographer, you need to be able to see your work. You can do gallery shows, live off references, but you have to have a way for people to see your work online.
people are addicted to finding information about anything on the internet. They search for products, answer random questions or search for services. They also scroll through their social media accounts on the phone. Overall, people spend around 25% of their time online.
You must go there if you want your work to be seen. Discover the best marketing tips for photographers. Building a Base When creating your marketing plan, you need a place to direct all your traffic. This should be your site.
Your website becomes the center of all marketing activities. You need to make sure it’s set up to showcase your work. Here are the main things to look out for. Well designed People expect a photographer’s website to be clean and stylish. A new design can make an incredible impression.
You want a balance between color images and white areas to draw attention to these images. Speed Your website should have one thing: speed. You will work very hard to get web traffic to your website. You want to make sure you keep it., people are no longer waiting for a website to load. Google estimates this time at around 2 seconds.
SEO Ready Site In order for people to find your site when they search for photographers online, you need to be on the first page of results. People rarely get past the first page. You need to optimize your website for search results.
Going out and meeting people can give your photography business a huge boost. Ideally, you will meet people who can recommend the company to you and vice versa.
If you specialize in Wedding Photography, meet the Wedding Consultants in your area. You can also contact the Wedding Venue Marketing Managers.