Why Your Medical Supply Biz Needs a Fast Website
There are two truths about the internet that should never be overlooked: 1.) Cat videos are property of YouTube. 2.) Speed is king. While both statements are clearly true, only one applies to your medical supplies business.,
search engines, most notably Google, changed their ranking rules in the last year. If you’ve had solid content and a few links pointing to your site in the past, you’ve been good.
In the past you could just post a blog about polymer dressings and anyone looking for it would find your page if you were an active website. Now, if your website doesn’t load fast enough, it will drop in the rankings.
This is especially true after the mobile pocalypse where Google has decided that your site will be downgraded if it is not mobile friendly.
What does that mean? Better be fast. Google made this decision for good reasons. According to their study, if a shopping or travel website takes more than three seconds to load, consumers will find another website.
If you run a medical supply store, it can be a disaster given the intense competition. Put simply, the question “Why does your medical supply store need a fast website?” can be answered with two theses:
customers will leave you if your loading times are too slow.
We live in an age of instant gratification. What took 45 minutes in the oven takes 4 minutes in the microwave. It used to take 10 minutes to access the Internet with AOL. Now open your laptop.
You have three seconds before your customers think there is something wrong with your website or something wrong with you. Either way, the bottom line is that you lose money.
Customers will never find you because Google will bury your website if it’s slow.
Competition is omnipresent in the online world. If you’re looking for products that your website sells, there are almost certainly thousands of other websites doing the same thing.
The difference often boils down to your leaderboard position. Results on the first page of Google search results generate 91.5% of traffic.