On the other hand, for AdSense

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On the other hand, for AdSense

The other side of AdSense is AdWords. AdSense ads have a list of keywords associated with them. Advertisers need to place each keyword on search results pages and the World Wide Web. The text automatically displays the ad provided by the advertiser. The ad will appear when the ad matches the words on the page; hence: AdWords. AdWords is Google’s system for placing ads displayed on AdSense.

You can sign up for AdWords to pay for AdSense ads to drive traffic to your website. The first step is to sign up with Google. The next step is to match your keywords with your website.

The idea here is to drive traffic to your website using classified ads. The more content you advertise, the more traffic you will get. Write your articles around the keyword list. Then write keyword-based ads and choose keywords for the ad. When you associate keywords with your ad, you are competing for keywords. If any of the keywords are searched or relevant to the site and you have a good source and advertisement, AdWords ads will appear.
You are only liable to Google when someone clicks on your ad.

Popular keywords are searched by many competitors, which can cause costs per click to be very high. It is not uncommon for a click to cost €5 or €10. If you have 10,000 ads to click on, calculating your conversion rate (the rate at which you convert visitors into buyers) will allow you to earn more than your cost per click! However, you do not need to strain your budget because you can set a limit and monthly budget.

But what if you can’t buy a €5.00 click? Since popular keywords are more expensive, it is better to bid on less popular keywords as the cost per click is lower. Google’s current maximum bid per click is $0.05. If you can find this, you can reduce your marketing budget.