one-way ticket to the poor farm or great profits?

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Are you looking for a reward: a one-way ticket to a poor farm or a high profit?

Pay per click is a great way to drive traffic to your website from major search engines. If not done right, it can also destroy your marketing budget in a matter of days. As a result someone will make profit by implementing paid search. The question is: you or the search engines? The goal of search engines (and their strategies) is to get more clicks. The more people click on your ad, the more money the search engine makes. Their strategy is to get as many
clicks as possible with your budget, and they are ready to do this all day long. This is good for them.

The real goal should be to get more conversions with fewer clicks and less cost. Let’s take a few minutes to look at some strategies that can make a difference in your campaign. We will get to more specific details in future articles.
General precautions

1. Disable content channel

When you first create your campaign, Google has a default setting that changes the “link to content” setting to “on.” Change this for now. All you have to do is show your ads on websites that use AdSense. If you see “Google Ads” when you go to a website, these ads are coming from a paid Google search account. These advertisements appear on this website depending on the content of the website. At first glance, this seems like a good idea, and for Google it usually is. There are two things you need to consider before opening the content.

The first is that the site takes your ad and gets paid every time someone clicks on your ad. Most click fraud occurs when a website owner or affiliate tries to click on an ad. Second, the people who click on these ads don’t actually want the services you offer. These people are tire kickers. Even if your ad is shown to a large number of people (number of impressions), the click-through rate and conversion rate will be very low. The magic of search engine marketing is that you meet people who are actually looking for what you have to offer. You only pay for clicks from people in that category.