Pay-Per-Click advertising
PPC stands for Pay Per Click advertising. It is a form of advertising that can be used in many different areas. Social media and search engines are just two of the main places PPC is used.
The great value of Pay Per Click comes from the fact that the platforms on which it is used are very specific in terms of positioning and you only pay when you click on an ad.
This way you know that every dollar you spend on advertising is going towards your website’s visibility. If you are thinking of a platform to use your PPC dollar on, consider doing customer research.
Some niches have users visiting different social networks or search engines. You should also consider your end goal before you start investing in Pay Per Click. For example, users who visit Pinterest are more likely to make purchases while browsing the site.
On the other hand, Facebook users are more likely to download files and share them on social networks. Depending on your marketing goal, you can choose one website or the other.
Conversions A conversion occurs when a user follows your marketing platform to the point where it’s time to download something or sell something and actually complete it.
The conversion can finally be described as successful. They can take many forms as different companies have different goals for their users. Maybe you want to sell a product, maybe you want to download a file, whatever your goal, the conversion will happen when you’re done.
Click the link if you want to learn more about using SEO and PPC to increase conversions.
Not all keywords are created equal. Short-tail keywords are keywords that are just one or two words long. Long-tail keywords are the ones that are most likely to qualify as phrases.
