Plumbing Marketing Ideas to Grow Your Business
If you’re one of the more than 120,000 plumbing businesses out there, you know how crowded the market is getting. While the demand for plumbers is rising, so is the number of businesses.
This can make it difficult to stand out from the crowd. If you want to raise awareness of your company and get more customers, you need to dive into the world of plumbing marketing.
We hear you: You don’t have the budget to hire an agency and you’d rather deal with a backed up toilet than the ins and outs of marketing.
No stress! We have the perfect plumbing classifieds guide to help you become a marketer in no time!
It’s simple, but it’s better to take care of it. You cannot survive in the modern world without a website. There are services like WordPress that provide templates that are easy to use. All you have to do is fill in the right information and you’re good to go.
A social media account is the second most important aspect of a website. More than half of marketers say that using social media has increased sales.
A simple Facebook account is a great place to start. Take a few minutes each day to add content and engage with customers online.
reviews Once you’re on social media and Google, you’ll start collecting reviews. By reaching out to everyone, you show potential customers that you care and give them a good idea of how your services are being used.
Remember to always act professionally and never argue with negative reviews. Email disgruntled customers to customer service to take their complaints offline and process them directly.
referrals are a great, inexpensive way to generate sales and get repeat business. A plumber’s marketing order doesn’t have to be complicated, it can just be a percentage discount.
For example, if a customer refers a friend, the friend will receive a 10% discount on plumbing and heating services. In addition, the customer receives a 10% discount on the next service – win/win/win!
