SEO and SEM in Digital Marketing

You know that without a solid digital marketing strategy, your business cannot survive in today’s highly competitive marketplace. You’ve created stunning email campaigns, mastered all social media, and even created shareable video content that will wow your target market.

But you’re not climbing the search engine rankings yet. So what happens? Many people lack an understanding of the difference between SEO and SEM.What is the difference between these two effective forms of search engine marketing?

Read on to find out. What is the main difference between SEO and SEM? What is the difference between SEO and SEM? , SEO experts at explains that SEO drives organic traffic to your website while SEM drives paid traffic. Both are important tools to improve your search engine ranking.

While the goal of both SEO marketing tactics is the same, the way they are implemented is completely different.

Organic Traffic (SEO) occurs when visitors come to your site naturally because they entered search terms that match your keywords, followed a link in another article and ended up on your site, or simply went to the typed in the address bar.

Paid traffic (SEM) is also known as pay-per-click or PPC marketing. If you use paid traffic to improve search engine rankings, people searching for your target keywords will come to your site because you have paid for ads that direct them to your site. Your website will also appear at the top of search results pages.

Every time someone clicks on your website ad and is redirected to your website, you pay a commission. What connects SEO and SEM? Despite these differences, SEO and SEM marketing tactics still have a lot more in common than meets the eye.

Both are mainly about thorough keyword research and targeting the keywords that bring you the most traffic.

Both also require serious target market research and both aim to increase your web traffic so you can rank higher in search results. Perhaps more importantly, effective SEO and SEM strategies require constant testing for effective keywords, optimization tactics, marketing trends, and even current market demand.