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Start planning your tweets
While there are many social scheduling platforms, Twitter’s new dashboard brings this functionality home and allows you to do it yourself. This allows you to plan your tweets in advance and create a consistent message for your followers. This also frees up valuable time that you can devote to improving the design elements of your blog.
Setting a posting schedule is extremely important so that your followers know when to check for new content in your feed. To start this process, simply go to the “Create” tab on your dashboard. Create a tweet as usual, then click the arrow next to the Tweet button instead of the button itself.
This allows you to schedule a tweet. Date and time are optionally provided. This allows you to set up multiple tweets over multiple days and publish them automatically. There’s a small downside here: Twitter doesn’t provide any information on this page about when you should tweet.
3. Check your mentions
Good or bad, you want to stay up to date with what people are saying about your company. Since you’ve already figured out what you want to track in this regard, you can find these tweets by clicking on the About tab in your dashboard.
You will be taken to a screen where you can see a stream of curated content based on mentions of your Twitter account, specific hashtags, keywords, and even your website if you have already scheduled it.
Scrolling here will help you highlight all the ways to engage with your audience. You will also be able to solve any problem people face quickly and decisively. This simplified way of tracking mentions saves a lot of time that was previously required to achieve the same results.
4. Track your results
Finally, the new Twitter dashboard offers us a clear and advantageous analytics dashboard. Here you can see performance results over 7, 30 or 60 day periods. To view it, click the “Analytics” tab at the top of your dashboard’s home page.
Here you can see the number of tweets sent, the number of replies received and the unique number of media tweets. This aspect of the dashboard also shows the number of profile views and mentions you have received over a certain period of time.
The same statistics can be applied to individual tweets by accessing the Tweets section of the Statistics tab. Here you’ll see a breakdown of the exact number of views, replies, retweets, and other engagement metrics for each of your tweets.