Targeted Email Marketing
Do you regularly email your list just to listen to the crickets? It’s not uncommon. Every day people are bombarded with email marketing messages.
An employee can receive up to 120 emails per day. How can you draw attention to yourself? You can use targeted email marketing.
Read on to find out what targeted email marketing is, why you should use it, and how to start your email campaigns.
What is Targeted Email Marketing? Targeted email marketing is a way to segment your mailing list so you can deliver personalized content to your customers.
One reason your emails aren’t being targeted is that you’re probably sending out a newsletter to your entire list, assuming each of your recipients is interested.
You treat everyone as if they were in the same place at the same time. The reality is very different. They are at different stages of the customer journey.
It’s like sending an email to all recipients telling them which product to buy. About a third of your list has already purchased that particular product.
This is something they think you should know and you may lose some credibility by sending them this email.
Benefits of Targeted Emails Creating segments from a list can seem like a lot of effort. It’s a little more work, but it’s worth it. Here are some reasons why you should have targeted email campaigns.
People love personalization
Your customers don’t want to feel like everyone else or like a number. They want to be unique and important.
Personalized content can help businesses increase sales, whether you’re a B2B company or a consumer products company.
Personalization isn’t about adding a person’s name to the subject. That may seem a bit inauthentic. People prefer to have discounts and offers reserved for themselves.
Higher open rates How many people open your emails? Of course, there are many factors to consider when comparing email open rates.
One undeniable thing is that email opens are higher when you target marketing campaigns. Reebok is a great example of a brand that has had great success with a highly targeted campaign.
