Tell Stories on Social Media Platforms
A story is the best way to promote something.
Fortunately, we live in a time where we have free platforms that allow us to tell as many stories as we want, in different ways. Find the social media platforms you’re best at and experiment with the best ways to tell your story.
For example, if your Airbnb listing is your first attempt at real estate investing, don’t be afraid to share your story on Facebook, Instagram, and other platforms. By keeping people regularly updated on your progress and engaging lots of media, people will buy your story and want to be a part of it.
This will get people to share your content which will go a long way in getting your followers to do the hard work for you.
Make the Most of Your Search Engine Optimization (SEO) Strategies
Undoubtedly, there are certain Search Engine Optimization (SEO) strategies you need to master in order for your Airbnb listing to thrive.
Good SEO keeps you on track and helps drive the story. For example, if your breaking travel news consists of stories about hotel thefts, bugs at resorts, etc., you can create content that lets people know why Airbnb listings are the best option.
This means you need to master keyword usage, ranking and other strategies to get on the first page of Google search results (SERP). SEO is always evolving, so you always need to learn new industry tricks that will come in handy. This allows you to get the most out of your SEO strategy at every stage.
Cross-promoting with a travel or lifestyle brand There are many influencers these days making six figures and traveling the world doing what they love.
By connecting with some of these influencers, you can open yourself up to a new audience. When you find travel, food, lifestyle or other bloggers or vloggers whose content you enjoy, comment on their posts and start building a relationship.
You can also start mentioning them in your content and drive traffic to them. By building relationships, you can ask them to help you advertise your listing on Airbnb. That way, they open you up to many different viewers that you wouldn’t otherwise have access to.
