The Simple Guide to Massage Marketing
There are nearly 385,000 massage therapists and students in the United States. In 2016 alone, the massage industry was worth $16 billion!
If you are a massage therapist, it is important to promote your business wisely in order to remain competitive in such a large market. Clever marketing could be your secret to retaining customers.
It can be difficult for a massage therapist to find clever and unique ways to attract new clients. This is especially true if you are the sole owner of a massage business and have multiple daily activities.
In this article, we take a closer look at the secrets of effective massage marketing. All of the tips in this list are easy to implement and don’t require extensive advertising experience.
Read on for an overview!More than 3 billion people rely on the Internet for information, businesses and jobs.
It is important for massage therapists to take advantage of this huge digital market. You can easily do this by creating an attractive website.
Your website offers more possibilities than you can imagine.In this increasingly digital age, websites function much like business cards.
Provide potential customers with the necessary information such as contact details and prices. But you can also give customers information about your massage business and what kind of treatment they can expect.
Your website should be at the forefront of all your massage marketing efforts. Take the time to refine it before launching other advertising campaigns.
Above all, an attractive website must provide visitors with the information they need. It should not contain unnecessary details or pages.
A solid massage site should include contact information, booking portals, services and prices, and a blog. We’re going to talk about the importance of a blog in a moment.
You should also include a short page describing yourself and your business.
When creating a website, make sure the content is concise, easy to read, and error-free. Use multiple headings and bullet points to break up paragraphs.
Also make sure customers can easily reach you through the booking portal or contact form. The website should also be easy to navigate and all internal links should work properly.
Don’t underestimate the power of pictures or videos on your massage page.Add eye-catching, non-royalty-free images that clearly represent your services.
Finally, you should consider investing in professional web design services. Experts can help you create a responsive website that engages users more.
Check out Wink’s Massage for a good example of what we mean by an attractive website!