Use your online presence to increase offline sales for your customer base

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Use your online presence to increase offline sales for your customer base

Do you own a traditional business with a physical location? Do you have an accompanying online presence? In this case, your website can serve two purposes for your business: it can be an additional source for your customers to shop and purchase your products and services, or it can simply serve as a branch of your physical location. Both are useful ways to leverage your online presence, but many brick-and-mortar businesses use them for the latter, driving traffic to the physical locations of their
stores. So how can you use your website to attract customers to your store?

Use your website to encourage loyalty from existing customers
One of the biggest mistakes most businesses make is constantly acquiring new customers and forgetting about existing ones. Avoid it at all costs. Your current customers have already purchased from you and know your company. You simply can’t find people more qualified to offer what you have to offer, so leverage your relationships with them. Not only will your existing customers be more likely to buy from you, they will also be more willing to refer new customers to you, which is why
keeps them around by treating them well.

You must first collect their data so that you can stay in touch with them and inform them about new products, special offers, etc. However, once you have done this, there are several ways to encourage customer loyalty. Since an active customer base is the quickest and easiest way to increase sales, in this article I will focus on this aspect of using your online presence to increase offline sales, but most of these ideas work for new customers too.