Using Color Strategically in Web Design
Color can be a powerful tool in web design. It can capture attention, convey emotions, inspire an atmosphere of desire or live chat, all of this and more through smart and planned application of colors. Good. Similar to your layout and language style, the colors a visitor sees on your site will determine what they think of your site and whether or not they will return.
What makes color important for web design
Color can increase the visibility of your brand and can also drive engagement with your website visitors. The impression they subconsciously form about your business may be based on your website color scheme.So, when a web design company decides to design your website for the first time, they first consider two aspects: the emotion your brand wants to create and the cultural and philosophical context that your brand has. The company wants to match. This is the first step in choosing the right color for your
website design.
Color Psychology – colors trigger emotions
Color psychology is a term used to describe the effects of color on a person’s emotions, behaviour, emotions and mood. Although the rules are not set, we are attracted to certain colors because they affect our emotions. Context here is very important.Red can mean fear and risk for some, but enthusiasm and passion for others. When using colors in web design, they should blend seamlessly with aspects of the website, including the content, typography, and images.
Here are some of the colors and emotions they bring. Although they are not fixed, they are generalizations and can impact viewers. This will help you define your color choices based on how you want your viewers to feel and the actions you want them to take.
• Red Power, Passion love, dangerous excitement
• Orange: cheerful, warm, comfortable, free, playful
• White Peace, purity, purity, pure and clean
• Blue: calm, confident, peaceful, trusting and logical, as well as reliability
• Purple: luxury, sophistication, mystery, loyalty, light create
• Pink: sweet, sincere, educated, warm