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Also, your website load time can affect how easily users can access your website. Google measures a website’s speed when ranking a website. A poorly functioning website provides a bad user experience, which reduces the impact on search engines. Since December 2017, Google has begun to rank pages based on the characteristics of mobile and even desktop searches. This is done to protect the user from unresponsive web pages on all devices.


Customer satisfaction is directly related to the usability of the website, such as website speed, loading speed, and responsiveness to customer needs. The better your website performs, the happier your users will be. A good customer experience is important for building a strong customer base and a good image.

Impact on Google Rankings

Site speed is an important factor that Google considers as it ensures that users have the best experience. Since 2010, Google has identified site speed as an important factor in website ranking. Faster web pages respond faster to user queries. According to Google, web pages should load within 3 seconds because if the page is slow, users will get bored. The friendlier the user experience, the better the Google ranking.

Key Website Metrics

Some key website metrics include load time and page size, as well as time to first byte. Let’s examine these indicators one by one.

Load Time
Load time is the time it takes to load a web page or an entire website. Loading speed increases when a web page takes a long time to load. Web pages load multiple HTTP requests and text is loaded accordingly.

Page Size:
A website page has many content and resources. When the page loads, it loads all the content and information to make sure it works properly. The size of the page should be smaller than what mobile users see, as some people use mobile data to load the page.