Website traffic is not the key to success

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Website traffic is not the key to success

A website is considered one of the most important factors when it comes to the success of a website, but these terms must be qualified. While it is true that traffic is the lifeblood of a website, the quality of traffic is more important than quantity.

Of course, lots of website traffic is better than no traffic, but even if you have a great website, your website may fail if you don’t get visitors searching for products or information on your website.

It’s easy to get caught up in the numbers game. It’s exciting to watch the number of visitors to your website grow from one day to hundreds per day. At first glance this seems like exactly what you want, but if your visitors are looking for anything other than what you offer, your website is mostly broken.

You can have a great website design, effective copy, low prices and great content, but unless your website attracts traffic that is interested in what you offer or promote, all your efforts will be in vain.

What you need are visitors who are very interested in your product or service; You need ‘traffic’.

Don’t think of targeted traffic as a category of website because they are actually two different things. If you market a program designed to drive as much traffic as possible to your website, regardless of traffic, you are wasting your time and setting yourself up for disappointment.

The Internet is a very different place from work. The commercial market is based on used cars, asking from store to store, nothing specific is sought, but what you are willing to spend is money for ideas.

Believe it or not, website visitors leave a website after viewing it for just 2 seconds. If they’re looking for specific content or information and can’t find what they’re looking for on your site quickly, they’ll click through and go to one of the millions of other sites on the Internet.

This is why many of the most successful websites focus on a ‘niche’ and their marketing plans focus on driving people to their website who are looking for what they have to offer; They understand the importance of ‘targeting traffic’.

Of course, traffic and a website targeting a specific ‘niche’ go hand in hand. Consider your website. Is it really tailored to a specific product or service, or is it so broad that it might confuse your customers?