What Is SMS Marketing
Did you know that the SMS open rate is almost 98%? Because text messages can offer such incredible open rates, they can be one of the best ways to reach your target audience. But if you’re looking to use SMS to promote your business, you might not know where to start.
You may not know how to get phone numbers for your campaigns. You might also start thinking about what kind of messages to send people once you have their phone number. This article aims to explain how SMS marketing works. After reading this article, you can easily answer the question “What is SMS Marketing?”
Let’s get started! What is SMS Marketing? SMS Marketing is a marketing medium based on sending text messages to people. SMS (Short Text Messaging Service) is just another way of describing text messages, and the two terms are interchangeable.
This marketing method works because people carry phones everywhere. So you can easily reach your target group, wherever they are.
In addition, a text message often requires more attention than an e-mail. This is usually because few other businesses use SMS marketing to reach their customers.
It should also be noted that SMS notification often differs from email notification.
SMS notifications are often more audible and can cause the phone to vibrate, but emails cannot. Therefore, SMS marketing can offer a higher level of engagement. In fact, people will quickly glance at their phone after receiving a promotional SMS.
How you use SMS marketing depends on your business and the types of services you provide.
For offline businesses, SMS marketing can be an amazing way to increase foot traffic.
You can use SMS marketing to inform customers about new products that you may have in your store. When customers discover these new products, they can visit your store to see what’s on offer.