Why lenses and filters are important to Snapchat’s success

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Why lenses and filters are important to Snapchat’s success

Introduction to Snapchat Lenses and Filters

Snapchat, a popular social media platform, has gained popularity due to its unique features including lenses and filters. These features not only improve the user experience but also play a key role in Snapchat’s success. But why are lenses and filters so important to Snapchat’s success? Let’s dig deeper and explore the causes.

The power of individualization

Snapchat
lenses and filters allow users to add a personal touch to their photos. They can use various overlays, effects and animations to express their mood, creativity and personality. This level of personalization helps users feel more connected to the platform and encourages them to share more Snaps with their friends and followers, thereby increasing user engagement.

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