Why social media should be your company’s top priority

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Why social media should be your company’s top priority

Whether you work for a large corporation or an SME, a solid social media strategy should be on the horizon for your business in 2018. In this article, startup expert Turnerlittle.com discusses the top reasons to connect with companies. Your New Year’s resolution.

Reach a wider audience Last year, the number of
social media users increased by 121 million within just a few months. With all the potential customers in cyberspace, it’s clear why your digital marketing campaign should focus on social media. This should be the case even if your brand doesn’t target millennials. Research has shown that it is actually “Generation Most of these users are women who spend 25% of their time online. Since social media is also cross-cultural, it can help expand your brand’s reach beyond national borders.

Increase your brand visibility
According to a study by the Office for National Statistics (ONS), almost a quarter of businesses say they use social media and blogs to “improve their company’s image or sell products”. In fact, 39% of users say they use networks like Facebook and Twitter to discover products and services, saying this is an important reason for using social networks. With so many potential customers using social media and actively seeking new business opportunities, why not connect with them? Additionally, 13% of regular social media users say they have clicked on an ad in the last 30 days.