Write website copy that sells: Try some meat with Flash

Posted on

Write website copy that sells: Try some meat with Flash

Your website looks great: solid words, easy navigation, graphics and maybe even a little Flash with some rich media.

But customers don’t buy.

You wonder if it’s a letter. How is it possible? You remember the two most important mantras when it comes to website content: “Write for search engines” and “Write for support.” “You used the right keywords to help search engines find you and your traffic increased. Customers definitely enjoy reading your content because you’ve structured it with the web in mind and used short sentences, short paragraphs, and bullet points to mention the most important points: Customers can read, but they still don’t buy.

Chances are, your website’s copy has been optimized for technology, not people.

Selling online also means getting in touch with people. Here are two:

1) Write down what customers say, e.g
2) Make your offer the topic. People instinctively trust strangers who speak like them. If you found this article helpful, how would you tell someone? Would you really say, “I read an incredibly great article that significantly boosted my flagging sales”? I don’t believe that. Bad editors, not people, use too many modifiers.