Write website copy that sells: Try some meat with Flash

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Write website copy that sells: Try some meat with Flash

Your website looks great: solid words, easy navigation, graphics and maybe even a little Flash with some rich media.

But customers don’t buy.

You wonder if it’s a letter. How is it possible? You remember the two most important mantras when it comes to website content: “Write for search engines” and “Write for support.” “You used the right keywords to help search engines find you and your traffic increased. Customers definitely enjoy reading your content because you’ve structured it with the web in mind and used short sentences, short paragraphs, and bullet points to mention the most important points: Customers can read, but they still don’t buy.

Chances are, your website’s copy has been optimized for technology, not people.

Selling online also means getting in touch with people. So how do you send your body over broadband? Start with traditional relationships: trust. Why not become a trusted supplier in your market? You can increase your credibility with words in at least 25 different ways.

Here are two:

1) Write down what customers say,
2) Make your offer the topic.

people instinctively trust strangers who speak like them. If you found this article helpful, how would you tell someone? Would you really say, “I read an incredibly great article that significantly boosted my flagging sales”? I don’t believe that. Bad editors, not people, use too many modifiers. “Amazing,” “fundamental,” and “debilitating” undermine trust. How is your website in terms of modifiers?

Control it with your finger.

Since you may not want to leave fingerprints on your screen, I recommend that you print a copy of the Home page contents. Now place your pinky on the first modifier you find. Place your ring finger on the next adjective or adverb. Repeat until you run out of modifiers or fingers. If your website is sparse, you have too many modifiers and your copy will be full of noise and unreliable. It’s worth not only offering readers texts that suit their style of expression, but also giving them time to discover your company.

customers need time before they trust you.

You get used to your website in small steps, so wait until you sell; Gain time. Prepare a theme for your website and present your offer only when the customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Think about the first time you used instant messaging or the family car – now it’s not so scary.

Let’s say your website sells dental floss.

Instead of listing the benefits of Denta Thread, you could link your presentation to the topic: “Some people are no laughing matter.” In the first part you will learn how the symptoms of gingivitis steal the smile from your face. Another section would show how unsightly cavities make someone too ashamed to smile. Another article would show how the high cost of root canal treatment is causing a stir.So three versions of an idea help your website develop in the eyes of the visitor: one idea, three versions. Does your homepage have a theme? How many ways does your website offer visitors to learn more about you?